Sampling and Inference

Sampling and Inference

A population is the entire group under study. A sample is a subset selected from the population. Because surveying an entire population is often impractical, samples are used to make inferences about population characteristics — with awareness of what can and cannot be concluded.

Types of Sampling

MethodDescriptionKey feature
Random samplingEvery member of the population has an equal chance of selectionUnbiased
Stratified samplingPopulation divided into subgroups; sample drawn from each in proportionRepresentative structure
Systematic samplingEvery \( n \)th member selected from a listSimple, may introduce pattern bias
Convenience samplingEasiest-to-reach members selectedLikely biased

Bias in Sampling

A sample is biased if certain members of the population are systematically more or less likely to be selected. Bias leads to unreliable inferences. Common sources of bias include: surveying only one location, using a self-selected sample, asking leading questions.

Making Inferences

A sample statistic (e.g. sample mean, sample proportion) is used to estimate the corresponding population parameter. The larger and more representative the sample, the more reliable the inference — but uncertainty always remains. Always state that conclusions are estimates, not certainties.

 Key Takeaways

  • Population = everyone/everything under study. Sample = a subset used to make inferences.
  • Random sampling is unbiased — each member equally likely to be chosen.
  • Stratified sampling preserves the proportions of subgroups in the population.
  • Larger, unbiased samples give more reliable inferences.
  • Inferences from samples are estimates — they carry uncertainty.